ALi Habbache

Product Management Leader

SaaS & Automation Expert

Driving Adoption & Growth

Customer-Centric Innovation

About Me

Hello! I'm ALi Habbache.

Product & Adoption Lead shaping customer-led product strategy across 7 Core Software teams at IBM. I align Product, Engineering, and Sales to reduce friction and accelerate value, delivering AI-driven improvements projected to lift adoption by 18%.

I've influenced £1.2M in new business and £500K in upsell while completing an MSc in AI focused on ML-driven product innovation. My passion lies at the intersection of product strategy, customer success, and technical excellence.

Currently pursuing a Master's in Artificial Intelligence at IU International University, I'm deepening my expertise in Machine Learning, Deep Learning, and AI Strategy to drive next-generation product innovation.

Key Achievements:

  • Led cross-functional teams delivering 18% adoption increase
  • Generated £1.2M in new business through strategic product insights
  • Scaled automation platform usage 22% YOY across enterprise accounts
  • Founded SaaS Growth Clinic for B2B product advisory
Core Competencies
💡
Product Strategy

Roadmaps, Prioritization & Execution, Structured Discovery, Product Vision

👥
Leadership

Cross-Functional Alignment, Stakeholder Management, Mentorship & Coaching

📈
Adoption & Growth

Customer Onboarding Strategy, Value Realization, Risk Mitigation

🤖
Technical & AI

Machine Learning Foundations, Applied AI Strategy, Data-Driven Decision Making

📋
Agile & Project Management

Scrum, Agile Methodologies, PMP Certified, PSPO II

🎯
Customer Success

Account Growth, Technical Advisory, Solution Architecture

Beyond Work
📚
Bibliophile
Coffee Enthusiast
💪
Fitness Advocate
🌍
World Traveler
Professional Experience
Work History
MAY 2026 - CURRENT
Founder & B2B SaaS Product Advisor
SaaS Growth Clinic

Founded product growth initiative delivering strategic onboarding diagnostics for B2B SaaS founders. Partner with founding teams to optimize user activation loops and implement PLG frameworks.

FEB 2026 - CURRENT
Client Adoption Engineering Lead
IBM - London, UK

Lead customer-led product adoption across 7 Core Software teams. Standardize scalable onboarding frameworks and mentor engineers to optimize SaaS usability and maximize retention.

JAN 2025 - DEC 2025
Product Management Leader & Advisory CSM
IBM - London, UK

Led cross-functional team delivering product prototype on time. Defined AI-driven features projected to increase adoption by 18%. Generated £500K in upsell and influenced £1.2M in new business.

JUN 2024 - DEC 2024
Advisory Customer Success Manager
IBM - London, UK

Delivered multi-portfolio cloud solutions (Automation, FinOps, Data/AI, Security). Influenced £1.2M in new business and increased adoption readiness by 40%.

JUL 2022 - JUN 2024
Customer Success Manager - Automation
IBM - London, UK

Scaled automation platform usage 22% YOY across strategic enterprise accounts through targeted adoption strategies, contributing £800K in incremental revenue.

AUG 2018 - JUN 2022
Solutions Architect & Product Integration
De La Rue - Basingstoke, UK

Designed integration solutions supporting £10M+ proposals. Optimized workflows improving efficiency by 12% and reducing downtime by 30%.

APR 2017 - JUL 2018
IT Manager, Integration Leader
Ajman Academy - UAE

Led IT infrastructure and integration projects for educational institution.

Education & Certifications
In Progress - 2028 (Expected)
Master of Science in Artificial Intelligence
IU International University of Applied Sciences, Germany

Focus: Machine Learning, Deep Learning, Data Science, AI Strategy, Applied AI Systems

2005 - 2011
Bachelor of Science in Computing Information Systems
University of Dubai, UAE (ABET Accredited)
CERTIFICATIONS
Product Management
Product Discovery (Pendo), AI for Product Management (Pendo, Google Cloud), Product Management Basics (Pendo), PSPO II (Scrum.org), Architectural Thinking, Digital Product Engineering (IBM)
Project Management
PMP® (PMI)
Technical Certifications
Technical Specialist – Product Support (The Open Group), IBM Site Reliability Engineer (Professional & Associate), IBM Architect (Advanced & Professional), IBM Technical Advocate
Additional Training
Apple Tech Programs, Azure Enterprise Development, ITIL® 4 Foundation
Professional Skills
Product & Strategy
  • Product Strategy & Roadmapping
  • Agile Product Delivery
  • Feature Prioritization
  • User Research & Discovery
  • Product-Led Growth (PLG)
  • Go-to-Market Strategy
Technical & AI
  • Machine Learning Foundations
  • AI Strategy & Implementation
  • Data-Driven Decision Making
  • Cloud Architecture (IBM, Azure)
  • SaaS Platform Optimization
  • API Integration
Leadership & Management
  • Cross-Functional Team Leadership
  • Stakeholder Management
  • Mentorship & Coaching
  • Change Management
  • Executive Communication
  • Conflict Resolution
Customer Success & Growth
  • Customer Onboarding Strategy
  • Adoption & Retention Optimization
  • Value Realization
  • Account Expansion
  • Risk Mitigation
  • Customer Journey Mapping
What People Say
Professional Recommendations
"I have been working with ALi for some time now as he has been keen to extend his Product Management knowledge and skills. At his instigation we have had regular sessions to discuss multiple aspects of product management with each call focused on a critical area of Product Management. ALi can prepared for each session with meticulous research in the area and a number of focused questions to drive the discussion and to ensure we both learned from the session. I will look forward to further discussions as ALi continues his Product Management skill growth and where we will both gain more insight from these discussions."
Leif Davidsen
Program Director, Product Management for IBM Cloud Pak for Integration at IBM
"ALi is tenacious, growth-minded individual who is always proactively seeking solutions to challenges and problems - It's been great to get to work with him this year. In meetings, Ali asks thoughtful questions, showcasing his skills in active listening, and has continued to provide positive contributions in our sessions together. It's been wonderful to see Ali actively applying advice and recommendations given, resulting in him making great strides towards preparing himself with the knowledge and skills to become an effective product manager. Looking forward to seeing how Ali's career progresses as he hopefully makes the move into product management."
Grace Robinson
Product Manager | Owning Developer Experience & Java Tooling Strategy | iMBA
"Ali demonstrates just what you want to see in up and coming technology professionals – growth mindset with a proactive and forthright outbound to request guidance and feedback. Ali reached out to understand my perspective on product management in the AI era. He questioned to deeply understand and then put into practice. And then something, which you don't often see, he reported back. His approach will no doubt bear a great product leader. All the best and I looking forward to seeing your success."
Benjamin Hickey
Technology executive | Builds, scales, and sells | Born in systems engineering, trained in management consulting
"I worked with Ali at De La Rue during his time as a Regional Technical Integration Specialist and Solution Architect over a period of three years. Ali is full of energy and is keen to help his colleagues in any situation. Ali is a team player and confident in putting his ideas and views forward. Ali has excellent technical knowledge and keen to learn new areas of work. Ali builds good working relationships with customers and stakeholders, to achieve great outcomes."
Andy Stephens
Senior Product Manager | 15+ Yrs Experience | Takes products from idea to market & navigating early-stage ambiguity
"Working with ALi Habbache was amazing. I found him as someone with great experience and profound knowledge of business solutions. Proactive, ambitious, committed and broad-minded perfectionist. His performance at Ajman Academy was golden. His leadership and organizational skills have been invaluable to the company. He most definitely shines in a a fast-paced environment. Definitely worth recommending."
Dr. Tassos Anastasiades
International School Development Expert | IB Authorisation & Accreditation Specialist | Inspection Team Chair | Founder & Director, Education Speaks
"Ali Habbache is a motivated, forward thinking as well as intelligent IT Manager / Integration Leader who has lots of knowledge in his field. He thinks on the cutting edge of Google and Apple technologies and has great Business Work Ethics. Excellent and result driven. Works towards maximum efficiency and students satisfaction. Give him the really challenging tasks, the ones that everyone else is struggling with, and he will get them done. I would like to think everything I learned about IT I learned from Ali Habbache. He learns quickly and I'm looking forward to working with Ali Habbache again in the future."
Dr. Rehab Kamal
Ph.D. in the usage of Music and Technology to develop the skills of people with Different Abilities, Master's in Education "Arabic Music Specialist" and Concert Pianist
"Ali is a proactive, sparky individual who can always be relied upon during the last hour. His energy bounces across every Teams call we have and he energises everyone around him. His positive approach and attitude is second to none and technical knowledge is always valued when working on Bids with him. pleasure to work with him always!"
Sharan Gill CP APMP
Associate Director Compliance & Risk at Crane Authentication | ~also Bid Management Expert
"Ali is a joy to work with. He is full of passion, motivation, dedication and commitment, not only to his own role but for the overall business and the people within in. He builds strong relationships, will go above and beyond to help people, and is always looking at ways to develop himself, his team and the business he works within. A real team player with an infectious energy and positive outlook on life."
Nicole Paddon
Group HR Business Partner at De La Rue
"I had the opportunity to work with Ali on a project focused on app integration, where we consolidated and structured a large number of technical questions into a clear, usable document. Ali was highly detail-oriented, collaborative, and proactive throughout the process. He brought clarity to complex topics and ensured the final output was well-organized and practical. It was a pleasure working with him, and I'd be happy to collaborate again."
Goutham Bhaskar A
IIM Trichy | Product Manager at IBM
"Ali was one of the best IT staff that I worked with ambitious, easy going, professional he worked really hard to develop his skills and personal development I wish him nothing but all the best. Warm wishes, Yasmeen Ali"
Yasmeen Ali
School Operations Director/World Class Scholars @ World Class Scholars | Business Administration, Organizational Support
"I worked with Ali during his role in Technical Integration and during this time Ali always offered a hands on approach to tasks, especially those required to solve problems. Ali is always positive, willing to help and support the wider teams."
Katie Morlino
Service Solutions Director at Arcadis
"When I worked with Ali at De La Rue, he was extremely knowledgeable and would always go out of his way to help colleagues where possible. An enthusiastic co-worker, he worked tirelessly to improve all areas of the business, and was never frightened of putting himself into challenging situations."
Paul Clark
Training Manager at Preservica
"I have worked with Ali directly on various projects for the last few months. I have always found him keen to learn and he is knowledgeable and the challenges and find ways to solve them. He draws on his own experience and also speaks to other people in the field to re affirm ideas and find which is the best solution which is a great attribute. He wants to do what is right and best, not what is quick and easy which is also a quality you want in staff."
Jamie Taylor
Founder at Skyble
"Working with Ali Habbache was a pleasure. I found him as a person great experience as well as profound understanding of IT business solutions. He was well respected in our School and everyone appreciated working with him. Ali Habbache provided outstanding results for Ajman Academy. Result driven, experienced and a team player. Deliver results and more. I highly recommend Ali Habbache's way. Through the years, we worked on various projects and I was impressed by his manner of doing a great job. Experiencing his quick and sharp mind at work is most remarkable."
Asma Rabba
Master's Degree in Educational Innovation
"Ali is a perfect example how from somebody who had bit of a resistance for feedback once he opened and embraced it became one of the best in the team. Somebody I could depend on without follow up. He will make sure that the task is finished in timely manner. Somebody who will put his own touch if he feels it will be better to do so. Ali took ownership of his work, his section, his store and in general believe he always does it no matter what the task is. That is what makes him special in every segment of his work and somebody who would I like to have in any team that I lead."
Dalibor Prunk
HR
"Ali and I worked together on several projects the past year regarding Apple Core Apps in classroom. His attention to detail is impressive. He was able to convert technical design specifications into clear and concise implementation for teachers. Ali is the manager you want to be on your team. He is a pleasure to work with, and has enjoyable personality. Ali is passionate about leading, and extremely trustworthy. He has the ability to work accurately under pressure, maintaining a high standard of professionalism, dedication and determination. He is accustomed to accepting responsibility and more."
Kerry-lee Schroeter
Assistant Principal Pastoral and Wellbeing| Inclusion Lead |SENCO|Apple Professional Learning Specialist.
"I had the privilege of working with Ali Habbache on ICT Projects at Ajman Academy. Ali is proactive, detail oriented, responsible, technically sound employee and ready to get the job done. He is supportive in terms of students' resources, and provided training for teachers. He enhanced our skills in using technological classrooms (Interactive whiteboards, iPads, Macbooks and Apps). He is exceptional IT Manager and expert in Apple and Google - implementation. It was pleasure working with him and he is absolutely great asset to your company."
Asma Sobhi
Head of ICT/Artificial intelligence& Technology Integration Specialist. 🍎 Apple Teacher
"Ali is an extremely capable and dedicated Apple fan. He has strong analytical and communication skills which are further enhanced by his solid technical background and his enthusiasm for learning about Apple products. Ali works extremely well with clients, coworkers, and executives, adapting the analysis and communication techniques in order to achieve the business objective and enhance customer experience."
Ken Bautista
Department Manager at Virgin Megastores
"Ali is very dedicated student"
Dr. Basel Al Mourad
Associate Professor of Computer Science at Zayed University | Data Science | Web Development | Digital Marketing | Persuasive Technology
"Ali is a Good listeners essential for his teams to function effectively. He is a team player who can absorb, understand ideas & points of view from other people without debating or arguing every point. In fact, he is Cooperates and pitches in to help ! Highly recommend him."
Safa Aldin
Tours Consultant at Emirates group
"Ali is an intelligent, self motivated, and talented student. He demonstrated enthusiasm, discipline, team player and tolerance in his group project work."
Hussein Fakhry
Assistant Dean at university of dubai
"Ali motivate me to do my best job.. he know exactly how to deal with customers .. He feel of what customers need. Ali know how to handle the problems situation. has great ideas and works to implement them. It's been pleasure to working with Ali."
Dr Basel Alothman
SMEEE, MBCS, CIEI, EICSA, CIEH, and CJPTE, Associate Professor at KCST, Founder & Managing Director of Kuwait Hackers LLC., Founder & Managing Director of Kout Labs for Computer Research, Development & Studies
"he's so ambitious, talented, supportive, he has a future to be an CEO."
Mahmoud Rabie
MBA | HR Leader |Strategic HR | Building Inclusive Cultures | Talent Development | Driving Organizational Growth | Talent Acquisition |
"Ali got a great knowledge in Apple. He use his skills to help customers with their inquiries and above that he got a great customer service where he make sure to always make apple fans happy and satisfied. I am lucky for having a team member like Ali in my team."
Tony Haddad
Senior Retail & Field Operations Leader | Samsung Electronics Gulf | $200M Revenue Growth | Leading 400+ Team Across GCC
"Ali is a very studious student and does his job in a very responsible manner. I wish him success in his future endeavors."
Mathew Nicho
Asst. Professor at university of dubai
"Ali is a well connected professional that always takes the time to support anyone is his network or group. He has a very impressive background in Apple Products. I recommend him as a technology expert to connect with and consider for anything appropriate."
Mohamed Djenane
Helping Enterprises protecting Data in the Age of AI | Sr. Director @Seclore | Strategic Sales Engineering Leader | MEA
"I worked with Ali Habbache in Ajman for a year. I'm very happy to recommend Ali, he is very focused in his IT career and he pursues his professional development, in particular his knowledge in Apple technology. He is determined in his endeavours and works patiently to find a solutions to issues. He is a team player and he is also by himself as his ex-manager told me not only by myself but also by his colleagues. Ali is always positive and soaks up information and advice to better himself, personally and professionally. Ali is ready for a new challenge and the time has come which he will no doubt have a very successful career."
Linda Poole
Retired
"Ali could always be counted on to deliver exceptional support and guidance to the teachers, students, or staff at Ajman Academy. His ability to clearly articulate and lead a project made him an invaluable asset in those cases where a prospect needed to see and believe the vision for which the project was headed, such as, iOS education deployment or enriching the user experience when using Apple products. It was a pleasure to work with Ali in IT Department and I hope to be able to do so again in the future."
Jeff Grigsby
Apple / Mac / iOS Support Specialist ■ IT Integration Specialist ■ Digital Officer ■ Apple Fanboy
"Ali is an extremely capable and dedicated IT professional. He has strong analytical and customer service skills which are further enhanced by his solid technical background and his enthusiasm for learning and teaching. Ali works extremely well with teachers, students, coworkers, and executives, adapting the analysis and communication techniques in order to achieve the business objective."
Abeer Enshasi
Human Resources (Recruitment specialist )
Get in Touch
  • Location: London, United Kingdom
  • Phone: +44 7393 963251
  • Email: ali.habbache@gmail.com

👋 Welcome to My Digital Space!

I'm ALi Habbache, a Product & Adoption Lead passionate about transforming complex challenges into elegant, customer-centric solutions.

Here you'll discover my journey in product strategy, AI innovation, and driving measurable business impact across global teams.

💡 Pro Tip: For the most up-to-date insights into my work and professional journey, connect with me on LinkedIn.